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SEO is the process of ranking a website within the search engines.
SEO is an abbreviation for Search Engine Optimisation and is the process of ranking a website within a search engine. The goal is to have your website appear in the number one position of the search results when a particular keyword is searched for.
The SEO process can be divided into 2 distinct parts, On Page SEO and Off Page SEO. Each part is as important as the other, and neglecting to focus on either part will leave you wondering why you are not seeing results in your rankings.
Without your expected rankings being achieved, you will receive little to no visitor traffic and hence find it more difficult to make your online business profitable. Customers are the lifeline to any business being successful, so if you fail to get customers to your website, then your business will fail!
There are 3 important steps to setting up your online business which always starts with Keyword Research. Once you know your target keyword markets you can design and build your online store focusing on the On Page SEO factors. When you are ready to begin marketing your website, then you will be solely focusing on the Off Page SEO factors to get your website ranked number one for your target keyword so that people searching for your keywords will easily find your site through Google.
There a number of places where a keyword needs to be placed within the copy of a web page when designing a website. Doing this correctly will lead to far more visitors finding your website.
Off page SEO refers to what happens outside of your website. In particular, the link relationships between other sites on the web and your own website.
Which is more important to focus on and where should you be spending most of your time and efforts? On page or off page SEO?
Building links to your links is a proven way to get your tier 1 links indexed and to power them up. But to do this effectively and efficiently requires the right tools to keep yourself in control of your SEO.
Once you have a better understanding of SEO and the different ranking factors, the first place to start will be to perform some keyword research.
The final most vital part of the SEO process is to ensure that your links have been indexed by the target search engine. The process of indexing involves 2 distinct parts.
Monitoring daily changes in ranking for your target keywords is the only way of knowing how successful your SEO strategies are.
Ranking in Google will prove to be far more profitable than ranking in any other search engine. Simply because the volume of searches can be ten times greater in Google when compared to Bing and Yahoo.
Focus on ranking in the search engine which has the highest monthly search volumes.