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Building a new link will not increase your website rankings but indexing a new link will.
Building new links by following the Off Page SEO Factors is only a fraction of the SEO process. A websites ranking can only increase once the search engine is aware of its web popularity. The number of links which your site has is the indication of its web popularity.
However, if Google is unaware of your newly built links, then it will have no reason to increase your website rankings accordingly. The process of finding your link is called “link crawling” but the vital final step is when Google indexes your page which holds your link into their search engine results or index. Likewise, by focusing on getting new links from websites which are already indexed by Google will be one step in ensuring that your link will have a chance of being crawled and indexed.
Obtaining links from website sources which are NOT in Google's search engine index will have no impact on your rankings as Google will see no increase in your links and hence no increase in your web popularity. For similar reasons, if you are focusing on ranking in Bing, then it will make sense to get links from sites which ARE in Bing’s search engine index.
Link crawling refers to the process of a search engine robot visiting and discovering a web page. By using the Sitemap Creator Software, you can automate the discovery of ALL of your links by creating your own sitemaps of links converted into rss feeds. Google and Bing can be informed of your newly created tiers by simply pinging the updated sitemap of your links. The link crawling process is very important as it is necessary for Google and Bing to first discover your links before they can decide whether or not to index the page which carries your link into their search engine index. Using the power of sitemaps will ensure that your tiers of links are crawled repeatedly every single month for as long as your domain remains in their search engine index at minimal cost with no silly monthly limits.
The process of indexing takes place after your link has been crawled. Simply getting your links crawled will NOT guarantee 100% link indexing. For any link to be indexed by Google, it needs to be seen as popular and offer value to their users. As web popularity is measured by the number of links a web page has, it would make sense then to follow a strategy of building quality, relevant links to your tier 1 links in order to get them indexed.
Pinging a link will only bring the Google Bot to your link. It will NOT guarantee link indexing.
Common misconceptions amongst SEO’s will leave many newbies believing that simply pinging a link will increase your website rankings. This simply is not true! Pinging is a way of sending your link to other online services who share your link with other syndication services. The process of pinging can get your link found very quickly. But this should not be confused with the process of indexing.
In order to index any link, it needs to be seen as both popular and offer value to others. By value I refer to unique content. Links which are built on Social Network sites, Blogs, Article Directories, Social Bookmarking sites are all types of links which revolve around content. These links are much easier to get indexed, especially if your content is always unique. In contrast, links from forum and web 2.0 profiles will be harder to index as they have little to no unique content on them.
The best indexing strategy to follow would be to first identify all of your live tier 1 links which are impacting your ranking. Then run these tier 1 links through your SEO Tools to build more links to them. Focus on using sources which revolve around content such as Social Network sites, Article Directories, Social Bookmarking sites and Rss Services. By having a variety of backlinks pointing to your tier 1 links from many different link sources, you will start to see results in your rankings increase as more and more of your links are crawled and indexed by Google.
You may find the process of indexing to be quite time consuming and may need to consider outsourcing this process to a service that can produce the necessary results. Below are the only recommended services worth paying for that do exactly what they advertise.